A recent report by Context Marketing finds that when it comes to food choices, a specific claim is better than a vague one. For instance, 60% of those surveyed stated that it was important to them when they read that "No Pesticides" were used. This compares to 35% that said that "Organic" was important.

"Natural" lead "Organic" scoring a 50%; "Produced in the U.S." 57% and "No Artificial Hormones" 58%