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Minnesota Center for Book Arts celebrated its 25th year in 2010 with two events: a ticketed Friday evening celebration and a free Saturday community open house. In order to create awareness, gain media attention and drive up attendance of the events, Adsoka created a media kit and other promotional materials to reach online calendars, blogs, groups, newspapers, magazines, artists, galleries and more. Through public relations and social media work, MCBA met their goals of attendees for both events. The center also achieved media presence, including coverage in Downtown Journal and Star Tribune. www.mnbookarts.org |
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