The Star Tribune weekly, Vita.mn, wanted to increase Web traffic and brand recognition. Adsoka created a 10-poster series inspired by street art and distributed to more than 150 “Vita.mn approved” locations including bars, restaurants, coffee shops, galleries, theaters and retailers with a different poster for each type of location. Conservative estimates show 2.7 million impressions over a 90-day period. Web traffic on www.vita.mn peaked over the course of the campaign, and Vita.mn acquired new advertisers.