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The Talon Lacrosse brand reaches a young adult audience who was having trouble understanding why a wood lacrosse stick would cost more. Adsoka worked to overcome a cost to benefit ambiguity by including diagram on the advertisements that describes the Talon Lacrosse shafts as “More than just wood.” Plus, the call to action encouraged consumers to search “Talon Lacrosse” on YouTube.com to see Talon in action, which led to a 75 percent increase in views the two weeks following the initial campaign launch. |
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