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Adsoka's Open House Is a Great Success
The event welcomed over 250 guests to celebrate
creativity in person

(October 1, 2004) Minneapolis—One-year after launching Adsoka, the founders opened the doors to prospects, clients, vendors, neighbors, mentors, competitors, friends and family to celebrate the agency's success. A festive tone was set from the start as agency Principal Jason Inskeep walked a keg across Washington Avenue in formal wear. David Wright (Breadsmith of Minnesota), an inaugrual client of
the agency, ceremonially tapped the keg with Gerry Meier
(E-Commworks), Adsoka's most recent client.

From the start guests enjoyed seeing selections from Adsoka's work and touring the space. Jo Iverson (State of Minnesota) was among the first to offer, "Congratulations!" One guest offered these kind words, "This is so fantastic; you are inspiring." Adsoka's Senior Designer Gretchen Nielsen led presenting the agency's work. "It's great to step back and review work from our portfolio; we get a chance to see the ongoing confident development of our client's brands," said Nielsen.

Adsoka's Interactive Director curated both the presentation of Adsoka's web-based work and the Gregory Euclide art opening held in concert with Adsoka's open house. "We were thrilled to be able to spotlight Gregory's work during our event. There is a strong connection between our work and the arts. Adsoka delivers creative to motivate groups of people, the arts deliver creative that motivates individuals. We seek passionate clients interested in inspiring their customers. Participating in the relaunch of the Hart Ski brand is a perfect example." Initial creative executions for Hart Ski's were unveiled at the event.

Maggie Swanson, editorial lead for Adsoka, was on assignment and sadly unavailable to attend the event. In true writing style her "Top Ten" list arrived via email early and was just perfect.

The music stylings of DJ's Jezus Juice, Slowride, Pepe the Pool Boy and Dean Vaccaro kept the atmosphere rarified. "There are so many 'Thank Yous' to extend," said Adsoka's CEO, "It was fantastic to see everyone. We all wish there was more time to chat. I was talking with a friend at the event for a few moments, and I turned around and it seemed like fifty new people had arrived. We're so glad that people were able to come and visit! Thank you everyone!"

The architectural elegance and design of the space was fully realized at the event with the unveiling of the signature chandelier which demonstrated the value of collaboration. Bob Shaffer (The Foundation Architects) and Adsoka worked closely together throughout the process to define the office space and link it to the agency's personality and brand.

The reminicient stories and snapshots from the evening will remain in memory for a long time. Artists, paparazzi, TV personalities a soccer referee and all the guests mixed freely during the festive event. Cheers to all those able to attend and to those able to send greetings! We look forward with great anticipation to our next event.

A limited number of commemorative T-shirts designed by Adsoka remain for those interested.

Learn more about Art at Adsoka.
AIGA Revives Mentorship Project for November

(August 15, 2004) Minneapolis—Grassroots efforts in Minnesota's chapter of the American Institute of Graphic Arts (AIGA) are reviving the previously successful Mentorship Project, a program that pairs up experienced professionals with those with less experience in the AIGA community. The program is expected to begin in November.

Up to 25 pairs of mentors and mentees are expected to participate, exceeding the 14 total pairs of the last mentorship project in 2002, which received "great feedback" according to the AIGA.

"We're trying to get young design professionals—not students—in the creative industry to be able to learn from an unbiased, older and more-experienced designer in a non-competitive way. Then they can be more aware of how other people are designing and the topics that are out there for discussion," said Mentorship Program Committee Co-chair Gretchen Nielsen.

The mentors must have five or more years of experience while the mentees should have between one and three years of experience. The schedule of events is flexible so that pairs are able to coordinate their own schedules, meeting once a month for the six month-long time period. They are also provided with some topics for discussion and perhaps even studio tours.

"I really like that it's a program that embodies the mission of AIGA. It exists to help designers in their own community. Both mentors and mentees can really benefit from each other while simultaneously becoming more involved in AIGA," said Nielsen.

For more information or to apply for the program, please contact Gretchen Nielsen at 612.279.2390.
Adsoka Launches Project for New Client, Wiley Champlin
Properties LLC

(August 12, 2004) Minneapolis—Adsoka launches project for new client, Wiley Champlin Properties LLC, a Minnesota commercial builder. Wiley Champlin Properties is building a needed health campus in Champlin, and Adsoka is preparing a Web presence and print materials as well as giving marketing know-how to make the Health Campus known to the community and potential leasers.

"Our goal is to build awareness of the Hayden Lake Health Campus from the ground up," said Jason Inskeep. "The City Council of Champlin has been eager to build-up this great spot in the retail district for a long time; Wiley is the right sort of developer. Adsoka's role is to provide ideas and tools to help everyone reach these goals."

All varieties of health professions are expected to be housed in the two buildings composed of over 45,000 square feet. The two buildings of the Hayden Lake Health Campus are on the corner of Highway 169 and 120th Avenue.
Adsoka, Inc. Moves into New Office Space

(May 20, 2004) Minneapolis—Adsoka, Inc. moves into office space at the headwaters of the vibrant ad agency and marketing scene in downtown Minneapolis.

The reputation of Minneapolis as a hotbed for creative design, communications and marketing continues as Adsoka's team opens its new office at 1029 Washington Avenue South located on the corner of 11th and Washington Avenue. Adsoka's office is near the much heralded Open Book building, home to The Loft Literary Center, Minnesota Center for the Book Arts, Milkweed Editions and others.

The Adsoka team thanks the Coffee Gallery in the Open Book building for the welcome over the past few months while construction finished. The renovated Washington Flats building is near the Metrodome and next to Valspar's colorful world headquarters. Neighbors just a block away include Padilla Speer Beardsley and Periscope, two well known friends of marketers. Other nearby landmark institutions include Liquor Depot, Frank Plumbing and Grumpy's.

You can see why we are excited to be joining the neighborhood. We welcome clients, friends and neighbors to stop in and say hello anytime. Adsoka, Inc. was formed in September 2003 to bring thoughtful skill and creative design to marketing communications. Please browse through our web site to see examples of client work, marketing smarts and creative expertise.
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