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Adsoka Team supports Arc's Value Village
(December 29, 2006) Minneapolis—To commemorate the end of 2006, the Adsoka team spent an afternoon as volunteers at Arc's Value Village in Richfield, a thrift store benefiting Arc Greater Twin Cities.
"Adsoka has worked with Arc for years, and it was great to know we're making a difference in the community," said Maggie Swanson, editor at Adsoka.
The team helped unpack, sort, tag and organize 50 boxes of donated clothes and had a lot of fun discovering treasure after treasure.
"What a fun group! Adsoka's efforts will likely translate into several thousand dollars in sales at Value Village!" said Molly Lindblad, volunteer development manager at Arc’s Value Village.
Arc Greater Twin Cities' mission is to secure for all people with intellectual and developmental disabilities and their families the opportunity to realize their goals of where and how they live, learn, work and play. The proceeds of Arc's Value Village benefit Arc Greater Twin Cities. For more information visit www.ArcGreaterTwinCities.org or www.ArcsValueVillage.com.
Adsoka enjoys helping others through various mediums. In 2006 Adsoka supported the following organizations:
Animal Ark
American Bank Foundation
Arc Greater Twin Cities
Arc's Value Village
Big Woods Club
Cabrini Partnership
Down Syndrome Guild of Greater Kansas City
First Downs for Down Syndrome
Edina A.B.C. Foundation
Graphic Artist's Guild
Greater Minneapolis Crisis Nursery
Guthrie Theatre
International Association of Business Communicators (IABC)
Linden Hills Co-op's Solar Project
Minnesota Center for the Book Arts
Minnesota Parent Leadership Network
Public Schools Minnesota
Southside Family Charter School
Twin Cities Fine Arts Organization
Walker Art Center
WomenVenture
Adsoka is a marketing, design and communications agency in Minneapolis. It formed in 2003 and serves clients in a wide spectrum of industries including business-to-business, retail, non-profit and others. Adsoka means adding creative value. Learn more at www.ADSOKA.com. |
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Down Syndrome Guild of Greater Kansas City Receives Excellence in Communications Award
(December 15, 2006) Minneapolis—The Down Syndrome Guild of Greater Kansas City (DSG) received a first place Philly Award honoring excellence in nonprofit communications for their 2005 annual report titled “A Year of Growth, a Year of Joy.” The report was created by Adsoka, Inc. of Minneapolis. Amy Allison, executive director of DSG, accepted the award at a December 8 award ceremony.
The Council on Philanthropy judged Philly Award entrants in seven categories; the DSG 2005 annual report received a first place for non-profits with revenues under $1 million. The judges commented on the report’s impressive visual design and strong content executed within a small budget. To learn more about the Council on Philanthropy, visit www.kcphilnet.org.
“We love to work with DSG, and it is a treat to be awarded for strongly conveying their mission through printed materials,” said Jason Inskeep, principal of Adsoka.
DSG selected Adsoka to assist them with their branding needs in 2005, starting with a redesign of the DSG logo. In 2006 Adsoka worked on the annual report and the First Downs for Down Syndrome Buddy Walk Festival brochure—an annual fundraising event benefiting DSG and First Downs for Down Syndrome. The Buddy Walk Festival set record-high participation this year. Adsoka is currently redesigning the DSG Web site.
“Our members have reacted very positively to the new branding. We extend our sincere thanks to Adsoka for having the vision to see us through this process and creating such a fabulous outcome,” said Amy Allison, executive director of DSG.
The Down Syndrome Guild of Greater Kansas City is a nonprofit volunteer organization whose mission is to provide support and resources for individuals with Down syndrome and their families. DSG seeks to provide the entire community with information and education to broaden awareness and foster positive attitudes regarding people with Down syndrome. For more information, visit www.KCDSG.org.
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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Art at Adsoka-Featured Artist, Nicholas Harper, Recognized on CNN.com in Special Section “Cultural Living: Focus on American High Art”
(December 5, 2006) Minneapolis—Mixed media artist Nicholas Harper, whose art was featured in Art at Adsoka in 2005, was named to a list of nine musicians, artists and performance artists in the article “Gallery: Artists under the radar.” CNN recommends watching these artists in the future, as they are on the way up.
Art at Adsoka is an event created by Adsoka to support artists by providing gallery space and promotional marketing, which includes an art opening. Art at Adsoka has collaborated with six artists over the last two years.
“We are delighted that we were able to feature Nic’s work in our gallery during Art at Adsoka,” said Jason Inskeep, principal at Adsoka. “We have two original pieces permanently in our office. His work and other artists’ work inspire our team and generate discussion with clients.”
Adsoka also designed the Web site for the Minneapolis gallery Rogue Buddha, which Harper owns. www.roguebuddha.com
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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The Washington Post features WhisperPhone and The Sound of Learning author, Timothy Rasinski
(October 24, 2006) Minneapolis—WhisperPhone was featured in The Washington Post article “In Quest for Speed, Books Are Lost on Children” in a spotlight titled “Getting an Earful During Reading Time,” both by education writer Valerie Strauss. The article discussed an unfortunate trend in reading—the ability to read speedily at the cost of comprehension—and how WhisperPhone is shown as a remedy.
According to the article, “The problem is that speed isn’t the only element to fluency, educators said. Key elements are also accuracy and expressiveness.”
Fluency expert Timothy Rasinski, co-author of The Sound of Learning: Why Self-Amplification Matters, contributed to the article. The focus on speed reading was likely sparked by grants that “stressed reading speed, according to some educators,” said the article. Rasinski commented that even schools that do not receive Reading First funds are “doing periodic [speed reading] testing of kids.”
“We’re delighted to see WhisperPhone featured in this renowned national newspaper,” said Jason Inskeep, principal at Adsoka. “They brought up a serious topic that needs attention and introduced best practices—like using WhisperPhone.”
Strauss highlighted the work of Lauren Smith Janzen, a teacher from Community Academy Public Charter School, for her use of WhisperPhone as a tool to improve comprehension.
Smith Janzen said of WhisperPhone, “They work beautifully. And the kids get very excited about them.”
To read the article, visit www.whisperphone.com/about/news.htm.
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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Adsoka Supports Launch of Updated Modern Survey Identity System
(October 23, 2006) Minneapolis—Adsoka and Modern Survey recently launched the new Modern Survey branding, including new messaging and visuals, at the Society of Human Resource Management conference in St. Cloud, Minnesota.
Adsoka completed significant competitive research for Modern Survey and has used this knowledge to create strategic tone, language and visuals to boost branding. Beyond the significant consulting and strategic work, Adsoka also created a logo, Web site, brochure, identity system, office signage, trade show support, event planning support and more.
“The significant research that went into learning about Modern Survey and their competitors has really energized the team. We know the steps that need to be taken in order to differentiate them and to add to the momentum Modern Survey has been building. The results have already been great,” said Maggie Swanson, editor at Adsoka.
For more information on Modern Survey and their products and services, visit www.modernsurvey.com.
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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One Riverfront View Logo to be Published in Logo Book by Rockport Publishers
(October 18, 2006) Minneapolis—The Adsoka-designed logo for the Mendota Homes development, One Riverfront View in Lilydale, has been chosen to be published in a book by Rockport Publishers. The name of the book has not yet been released, and it is scheduled to be printed in early 2007.
A significant research project led the creation of the name and the logo. The One Riverfront View logo emulates the building architecture, a lily pad and a sunrise. Colors were strategically chosen to reflect a clean, modern style with a warm tone.
According to the publisher’s Web site, “Rockport Publishers creates beautiful illustrated source books for professional designers and artisans of all types. Our books present the best design work from around the world and bring you inside the world’s most talented design and art studios to see how the work gets done and the inspiration that lies behind each finished piece.
“Our editors are constantly looking for the newest and most noteworthy trends in the design industry as well as keeping abreast of the best work being done in the traditional areas of commercial design and art. Our editorial vision in combination with outstanding design and production standards makes Rockport’s books not only objects to admire, but also essential tools for the working designer and artist.”
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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Adsoka Supports Launch of Updated Southside Family Charter School Branding
(October 11, 2006) Minneapolis—With the commencement of the school year, Adsoka and Southside Family Charter School launched new branding for the school, which recently became a charter school. The new name led to an appropriate opportunity for refreshed branding for the school.
The Southside Family Charter School logo and identity system were inspired by one of this school’s goals: social justice. The logo emulates the personality of the school through color, illustration and clear layout. The design tone is of confidence, teamwork, friendship and learning. An ivory color paper balances the brightness of the colors and adds a grassroots element, which resonated well with the school.
“Southside Family Charter School is excited about their updated branding,” said Gretchen Westbrock, art director at Adsoka.
Adsoka is also in the beginning stages of launching a new Web site for the school. It is expected to be live early 2007. For more information on Southside Family Charter School, visit www.southsidefamilyschool.org.
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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Condominium Development One Riverfront View
Opens Welcome Center
(September 9, 2006) Minneapolis—The Welcome Center of One Riverfront View opened with the commencement of the Fall Parade of Homes on September 9. The Welcome Center features a stunning 40 feet photographic panorama of the view from the future condominium development and six artist’s renderings. The Welcome Center environment, with its unique large-format signage, is akin to an art gallery.
Adsoka concepted and managed the production of the Welcome Center customer experience including interior and exterior details. Adsoka provided art direction, copywriting, photography and other services for its client, Mendota Homes.
“Our vision was to create an environment that is reminiscent of an art gallery to reflect the clean and artful style of Mendota Homes’ new development. We are delighted to see our vision come to fruition,” said Gretchen Westbrock, art director at Adsoka.
The Welcome Center hours during the Fall Parade of Homes are Thursday–Sunday noon to 6 PM. For directions and more information, visit www.OneRiverfrontView.com.
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and serves clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Adsoka means adding creative value. Learn more
at www.ADSOKA.com. |
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Adsoka to Host Event on VoIP by Encompass
Unified Communications
Agosto business analyst will also attend
(September 14, 2006) Minneapolis—Adsoka and Encompass Unified Communications are partnering to host an event on the trend in office communications—voice over Internet protocol (VoIP). Adsoka installed unified communications in 2003 and will open its office for invitees to see the system at work.
The open house event will be held October 11 from 3 to 6 PM. Adsoka will be revealing the benefits of using VoIP, Encompass will explain how VoIP works and a representative from Agosto will discuss how VoIP fits into various business models.
Interested in attending the event? Contact us for details.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
serves clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Adsoka means adding creative value.
Learn more at www.ADSOKA.com. |
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Adsoka Supports Launch of P.S. Minnesota
(September 14, 2006) Minneapolis—Tunheim
Partners chose Adsoka to support the design
and messaging efforts to launch the public
schools coalition, P.S. Minnesota. P.S. Minnesota
seeks to raise awareness of the need to update
the funding model of Minnesota schools.
Adsoka created a new logo and Web site to support
the grassroots-oriented group.
“It has been fun to explore the ways
to make the logo and Web site compatible with
a grassroots mission. We’re excited to
see our work with Tunheim Partners raise awareness
and create a powerful following,” said
Maggie Swanson, editor at Adsoka.
For more information on P.S. Minnesota, visit www.psminnesota.org.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
serves clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Adsoka means adding creative value.
Learn more at www.ADSOKA.com. |
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Entrepreneurial Writer of Star
Tribune, Dick Youngblood, Writes about Adsoka Client, WhisperPhone
(September 8, 2006) Minneapolis—In the article “Device helps students lend an ear to their reading,” Dick Youngblood describes the educational tool, WhisperPhone.
The article begins with “What makes kids feel like rock stars while they’re learning to read? Why, an acoustical feedback device called the WhisperPhone!” The article goes on to chronicle how the WhisperPhone was conceived and the warm reception kids and professionals have for the product.
“Dick Youngblood did a wonderful job of describing the product and why it has caught-on in the classroom, at home and beyond,” said Gretchen Westbrock, art director.
To read the article, visit http://www.whisperphones.com/pdfs/Youngbloodarticle.pdf.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
serves clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Adsoka means adding creative value.
Learn more at www.ADSOKA.com. |
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Chandler and Brown, LTD. Chooses Adsoka
(September 6, 2006) Minneapolis—Chandler and Brown,
LTD., a law firm in St. Paul, chose Adsoka
to create a Web site. Areas of focus for Chandler
and Brown, LTD. include estate planning and
probate, business planning, real estate, litigation
and other transactional matters. Adsoka expects
the Web site to be completed in November, 2006
(www.ChandlerandBrown.com).
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
serves clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Adsoka means adding creative value.
Learn more at www.ADSOKA.com. |
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Adsoka Supports Launch of Musician’s New
Album
(July 27, 2006) Minneapolis—Hip-hop artist Golden is working with
Adsoka in anticipation of releasing his new album, Peddling Medicine. Adsoka created a business plan
and is now establishing identity materials and
CD covers for the artist.
“We have gotten to know Golden well,
which has influenced our ability to put together
a look that strongly incorporates his personality,” said
Gretchen Westbrock, art director and designer
at Adsoka.
Golden’s latest album will be released
in October.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
has clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Learn more at www.ADSOKA.com. |
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Adsoka and Nonin Medical Partner to Position
Brand Campaign
(July 19, 2006) Minneapolis—Nonin Medical, a company that manufactures
portable pulse oximeters and other medical devices,
elected Adsoka to editorially and strategically
support the development of a presentation for
channel partners and vendors. The presentation
introduces brand developments and will be given
in anticipation of upcoming marketing campaigns.
Adsoka conducted significant research, prepared
scripts and created a PowerPoint presentation
of the information.
“Nonin Medical is the technology leader
in the oximetry industry, and we are working
to frame their brand with the right words and
visuals to ensure the upcoming brand campaign
is embraced,” said Jason Inskeep, principal
at Adsoka.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
has clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Learn more at www.Adsoka.com. |
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Medsoft and Adsoka Partner to Promote the Medsoft
Brand
(July 13, 2006) Minneapolis—Medsoft, a benefits administration company,
hired Adsoka to refresh their brand and provide
marketing advice and materials.
Adsoka is set to create an updated logo, identity
materials, brochure and other printed materials.
These items, which include case studies and
testimonials, will be used to establish Medsoft
as a leader in the benefits administration
industry.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
has clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Learn more at www.ADSOKA.com. |
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Adsoka and Mendota Homes Partner to Market Condominium Development
(July 13, 2006) Minneapolis—Mendota Homes selected Adsoka for marketing support of the development of One Riverfront View, a property on the bluffs of the Mississippi River in Lilydale. The development is due to break ground in September 2006.
Adsoka completed focus groups, interviews and Web surveys to learn about the audience. Adsoka plans to prepare a Web site, advertisements, brochures, identity materials, signage, sales center design and more.
“Our extensive preparations and research allows us to fully understand this consumer. The resulting copy and design has been sophisticated and on-target, and we look forward to continuing our work with One Riverfront View,” said Jason Inskeep, principal at Adsoka.
Adsoka is a marketing, design and communications
agency in Minneapolis. It formed in 2003 and
has clients in a wide spectrum of industries
including business-to-business, retail, non-profit
and others. Learn more at www.ADSOKA.com. |
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Adsoka and Mall of America Partner for Back to
School 2006
(April 26, 2006) Minneapolis—Mall of America chose Adsoka
to lead its back to school campaign that
will launch in August 2006. The objective
is to position the Mall of America as the
back to school headquarters.
Adsoka will create on-mall
signage, handouts/flyers for stores and schools,
movie screen advertisements, a movie theater
standee, integration of look onto MallOfAmerica.com,
an email campaign template and radio advertisements.
Adsoka will work closely with the Mall and
retailers to ensure a successful back to
school season.
“This is the time of year
when trends are a major focus. We’ve
been doing preliminary research on current
trends and upcoming trends to find out what
the natural progression of fashion and school
supplies will be,” said Gretchen Westbrock,
art director and designer at Adsoka. “We
look forward to implementing what we’ve
learned!”
The back to school campaign
for the Mall of America is expected to run
August through October.
Adsoka is a marketing, design and communications agency in Minneapolis. It formed
in 2003 and has clients in a wide spectrum of industries including business-to-business,
retail, non-profit and others. Learn more at www.ADSOKA.com. |
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