|Let Me In Campaign launches
(October 1, 2005) Minneapolis—The Down Syndrome Guild of Greater
Kansas City provides activities and programs
supporting awareness and understanding of Down
syndrome throughout the year. Since October is
Down Syndrome Awareness Month, it is an opportune
time to introduce a new identity for the organization.
Starting early in the summer Adsoka,
the leadership team at the Guild, the board of
directors and families researched, discussed
and reviewed elements that would capture the
essence of The Down Syndrome Guild of Greater
Kansas City. Elements of note included celebrating
the abilities of individuals with Down syndrome,
the volunteer spirit of the Guild’s supporters
and the nature of the community itself. The mark
needed to be distinct, engaging and an easy visual
read in the various sizes and ways it was projected
to be used. After a series of refinements that
included exploring the use of color, type and
illustration, the new mark was introduced.
“Our new logo conveys a sense of joy and
reflects the unlimited potential of individuals
with Down syndrome. Our members have reacted
very positively to the new branding. We extend
our sincere thanks to Adsoka for having the vision
to see us through this process and creating such
a fabulous outcome” said Amy Allison,
executive director of the Guild.
The “Let Me In” campaign theme
was successful in Canada. The Guild selected the
same message to champion awareness activities
during October in the Kansas City area. Numerous
photos were available to use in the materials
along with the campaign message. Noah, a young
boy, and Ali, a young girl, are featured in posters
Down syndrome is a chromosomal disorder. Approximately
4,000 people are born each year in the United
States with Down syndrome. Each individual has
great abilities that benefit from quality educational
programs, good medical care, a loving home and
a supportive community. The “Let Me In” campaign
seeks to continue to expand the positive public
attitude regarding Down syndrome.
Adsoka continues to work with the Down Syndrome
Guild of Greater Kansas City to accomplish their
mission. Learn more about the Guild at www.kcdsg.org.
|PowerTrack, a Division
of US Bank, and Adsoka Work to
(August 25, 2005) Minneapolis—PowerTrack is a solution that
blends a hosted application and professional
services. New compliance regulations
(such as Sarbanes-Oxley) have accelerated PowerTrack’s
growth and adoption from vertical markets into
much wider general market appeal. PowerTrack
clients know more about operational goings-on
and more immediately get payments.
The timing of this market expansion
keyed the need for refreshed branding. Adsoka
and PowerTrack are keeping the logo intact while evolving how
it behaves in new materials online, in print
and in person.
Adsoka will create identity materials,
Web communications, sales materials, e-vites
for Webinars and more.
“We look forward to bringing
a human touch to an industry that tends to often
be vague and distant,” said Maggie Swanson,
editor at Adsoka. “Their message
and branding will be distinct.”
PowerTrack’s new Web site
and materials are expected to be available early
To learn more, visit www.powertrack.com.
WhisperPhone® Chooses Adsoka
(August 5, 2005) Minneapolis—WhisperPhone is the innovative new
acoustical headset that provides immediate
feedback and reinforcement as children
read or study aloud. By channeling their
voices directly to their ear, the WhisperPhone helps
• Hear what they’re reading,
even in the noisiest environments
• Focus on their voice and work
• Create a quieter classroom for
others by lowering their voices
• Accelerate development in speech
• Learn a new language
• Sound-it-out during vocabulary
or spelling lessons
• Proofread written works
• Talk through math facts and concepts
WhisperPhone is the only hands-free
model available of this educational acoustical
headset. Teachers, speech language pathologists
and others have given this product glowing
reviews. Product benefits have also been
monitored in adults, those with learning
disabilities and others. Its uses are broad
and its benefits are limitless.
“We are really excited to apply our
skills to these projects. There is great
enthusiasm surrounding this original product,
and we look forward to helping WhisperPhone reach
their goals,” said Gretchen Nielsen,
senior designer, Adsoka.
Adsoka will assist the WhisperPhone team
with public relations, design, editorial
services and marketing know-how. The process
will begin with a photo shoot.
To learn more about WhisperPhone,
SMART WOMEN® Appreciate GOOD GUYS®
Companion line of witty products
for guys launches today.
(June 9, 2005) St. Paul—The creator of SMART WOMEN products, Girl Babies Inc., introduces a companion product line today for GOOD GUYS. This product line has similar design and wit that attracts consumers looking for positive messages and amusing gifts.
According to writer Sean Elder’s article “The Emperor’s New Woes” in Psychology
Today Magazine, the expectations for guys used to be simple, “provide, protect and maybe trim the hedges now and then.” With the bar raised in an age of growing gender-equality, these GOOD GUYS now open their beer with a “GOOD GUYS Are Open-Minded” bottle-opener (made in the US).
GOOD GUYS line of products:
- “GOOD GUYS Keep Their Cool” Koozie (cup insulator); suggested retail $4.50
- “GOOD GUYS Take the High Road” Stainless Steel Travel Mug; suggested retail $15.00
- “GOOD GUYS Make Great Role Models” Modeling Clay; suggested retail $6.00
- “GOOD GUYS Are Open-Minded” bottle-opener; suggested retail $4.00
Founder of Girl Babies Inc., Julie Hellwich, knew the SMART WOMEN concept would also work for GOOD GUYS. “Since starting the company in 2000, my customers have been requesting products for husbands, brothers, fathers, sons and guy friends that have the same witty and positive appeal. The fun designs paired with practical and functional items are in response to these requests and as a way to recognize all the GOOD GUYS out there.”
The GOOD GUYS Web site is also launching a GOOD GUYS “Pop-Quiz” that will survey which top three qualities GOOD GUYS exemplify. The Pop-Quiz is available online at www.forgoodguys.com.
GOOD GUYS and SMART WOMEN products are available nationwide at local gift stores, bookshops, specialty retailers and online. For a list of retail locations, go to www.girlbabies.com. For more information about GOOD GUYS or SMART WOMEN, visit www.forgoodguys.com, www.girlbabies.com or contact Julie Hellwich at 651.645.7298.
Sean Elder, “The Emperor’s New Woes,” Psychology Today Magazine, March/April 2005.
Goes Vintage Chooses Adsoka!
(May 25, 2005) Minneapolis—A New Jersey based online company, Baby Goes Vintage, chose Adsoka to establish a new Web site. The merchandise of Baby Goes Vintage includes vintage toys, clothes and home décor—all for the baby of the family.
Jeanette Mulvey, president of Baby Goes Vintage, launched a unique business scheme in 2001—“go back to the good old days.” The vintage store is expanding and needs a Web site that can handle a greater level of traffic and business without moving away from their underlying message.
“We look forward to enhancing their unique message through distinguished designs that are also practical and functional,” said Jason Inskeep, principal at Adsoka. “The Web site will also have great technical capabilities to ensure efficiency.”
Baby Goes Vintage products include play items like Ride-On Vintage Fire Truck, Roly Poly Sailor Boy, pacifier clips, books and whimsical chandeliers.
The Web site is expected to become live this summer.
For more information, visit www.babygoesvintage.com.